I’ve written about Tiffcom before. It’s the Tokyo International Film Festival and content showcase that takes place each October in Tokyo. The content trade show portion lasts three whole days, and consists of a large exhibition area filled with booths manned by stations and producers hoping to sell their programs. It’s an excellent opportunity to meet with producers of programs from all over Japan, all at one location.
For us, it’s a chance to reconnect with producers and stations we have long established relationships with. But it’s equally beneficial to be able to meet new stations and producers we have not done business with before and learn about their products.
I’ve attended Tiffcom about four or five times since its inception 12 years ago, and always come back inspired. Sometimes, I’m inspired by a new genre of programs I learn about. Other times, I’m inspired by the establishment of a new relationship.
This time, I was most inspired by a group of stations from smaller cities in Japan. Each wanted to share programs that showcase the food, sightseeing highlights, and cultural strengths of their home town. It was clear everyone takes pride in their home town. And, interestingly, the stations that seemed to have the most pride and inspired me the most were the stations located in the hard hit Tohoku areas of Iwate, Miyagi, Sendai, and Fukushima. Heartwarming stories are plentiful in areas that have experienced hardship.
We plan to air many new programs in 2016, some of them from these smaller stations. I think once you’ve seen them, you’ll be inspired, too.